When someone searches "house cleaning near me" or "maid service Doral", Google shows a map with three companies before any website. Being in those three is worth more than any ad. Your Google Business Profile is how you get there. Here is a complete setup checklist for a cleaning business.
1. Claim and verify the profile
Go to Google Business Profile and search for your business name. If it exists, claim it; if not, create it. Google will verify you by postcard, phone, email or a short video of your business. A video showing your car, supplies and business documents is common for service businesses.
2. Hide your address, show your service area
Most cleaning businesses run from home. You go to the client, so:
- Choose "I deliver goods and services to my customers"
- Hide your home address
- Add your service area by city or ZIP code, up to 20 areas
- Keep the area realistic, about 30 to 45 minutes of driving
Showing a home address as a storefront when clients do not visit it breaks Google's rules and can get the profile suspended.
3. Pick the right categories
- Primary category: House cleaning service
- Secondary categories if they apply: Maid service, Cleaning service, Commercial cleaning service, Carpet cleaning service (only if you do it)
The primary category is one of the strongest signals for where you show up. Do not pick a category for something you do not do.
4. Add your services with prices
Add each service: recurring cleaning, deep cleaning, move-in and move-out cleaning, Airbnb turnovers, office cleaning. Write one or two lines for each and add a "from" price when you can: "Every two weeks from $145." Profiles with prices get more calls from people ready to book.
5. Name, phone, website and hours
- Name: your real business name, with no added keywords. "Bright Home Cleaning", not "Bright Home Cleaning Best Maid Service Doral". Stuffing keywords can get you suspended
- Phone: a local number you or your receptionist always answer
- Website: link to your homepage or your booking page
- Hours: the hours you answer the phone, not only the hours you clean
6. Photos that build trust
Upload at least 10 photos, then one or two a week:
- Your logo and a cover photo
- You and your team in uniform
- Before and after photos of kitchens and bathrooms (with permission, no personal items or faces)
- Your car with your logo, if you have one
- Your supplies, neatly organized
Real photos beat stock photos every time. People want to see who is coming into their home.
7. Write a clear description
Use the 750 characters to say what you clean, where, and what makes you different:
"Bright Home Cleaning is a local house cleaning company in Doral, FL. We offer weekly, biweekly and monthly cleaning, deep cleaning and move-out cleaning in Doral, Miami Springs, Coral Gables and Kendall. Same team, same day, prices online. Insured and bonded. We speak English, Spanish and Portuguese."
8. Get reviews, steadily
Reviews are the biggest thing you control after the basics. Ask every client, by text, after a cleaning they noticed. See how to get more Google reviews for your cleaning business.
9. Post weekly
Google Posts show on your profile. Post a before and after, a seasonal offer ("Book your Thanksgiving deep clean"), or a tip. It takes five minutes and shows Google and clients that you are active.
10. Answer questions and messages
Turn on messages only if you will answer within an hour. Add common questions yourself in the Q&A: "Do you bring your own supplies?" "Are you insured?" "Do you speak Spanish?"
Mistakes that hide you
- Two profiles for the same business, often one old and one new. Merge or remove the duplicate
- A phone number that goes to voicemail most of the day
- A service area of 80 miles when you really clean within 30
- No new photos or reviews in six months
- A different business name on the profile, the website and your invoices
Your website and your profile work together
Google checks that your profile and your website say the same thing: same name, phone, services and towns. A website with a page for each service and each town you list helps you show up in each of them. See what a house cleaning website needs and how to get house cleaning clients.
Frequently asked questions
Can I have a Google Business Profile without an office?
Yes. Choose a service area business, hide your home address and list the cities or ZIP codes you serve.
What category should a cleaning business use on Google?
Use House cleaning service as the primary category, and add Maid service or Commercial cleaning service only if you offer them.